During any major sporting event fans get deeply connected to the team for which they are rooting for. People proudly support their teams, buy their clothing, and watch their commercials. Unfortunately, not everything is fun and games when your favorite team loses. In this haunting PSA, we are reminded how sometimes people get too into sports and take out their anger in abusive ways. This spot below is part of the Tender Education and Arts’ #StandUpWorldCup campaign and it’s a real eye-opener.

Follow the movement at #StandUpWorldCup

via adweek