The new print campaign from Air France may not be long in words, but it is long in impact. Air France tagged BETC-Life and Sofia & Mauro to create their new campaign and the results are visually staggering. The ads all highlight a beautiful model combined with a special location in France, triggering a lust to visit France. The vibrant colors and message makes you excited to explore France.
The combination of BETC-Life’s captivating ideas and Sofia & Mauro’s talent at capturing the beauty of women, creates a series of ads that entice travelers to look at France in a new way, full of delicious foods, locations, and beautiful people.