Translation created a new series of commercial for American Signature Furniture that are brilliant in their quirky look at reality. The first commercial features a couple on the cusp of vomiting as they look at their ugly coffee table in comparison to their new American Signature couch and chairs. In another spot, a husband rolls back and forth in their massive new bed from American Signature commenting on the “business side” and the “fun side” of the bed, while his wife tries to work on the “business side”.
The three commercials keep the furniture as the centerpiece of the spots, ending with a catch tagline ending of, “All we can do is make getting great style easy. The rest is up to you.” A clever new twist in advertising.