Apple has always been the centrepiece of technology for creative types, but now Apple is making a call to the rest of us to release our creativity by using an Apple iPad Air. Their new ad uses Robin Williams quoting passages from the hit movie “Dead Poets Society” with beautiful and inspiring scenes in the background. Waterfalls, sporting events, and even storm chasers are highlighted as they unleash their creativity with an iPad in hand. The commercial ends with a simple inspiring question, “What is your verse?”
Apple’s move away from discussing technological features and showcasing the creative attitude they wish to inspire is brilliant, but leads us to a question of our own. What have you created with your iPad that you wish to share with the world. We want to know.