Being Goth brings challenges into every young person’s life. Imagine standing out from the crowd by choice. Picture being ostracized by the parent’s of every other student’s parents. Think about how you would feel if people stepped away from you on the street, locked their doors, and pulled their children aside. That is the life portrayed in this ad featuring a Goth girl as she is dropped off at school by her serious looking father. Watch as she is rejected step-by-step through the day and as she walks towards her home, head beginning to drop in loneliness.
Then watch as she turns into her home, staining her fingers black, and seeing the most loving and accepting father working to prove to his daughter that he understands. A story that goes from bleak and unsettling to a triumphant example of parenthood. An amazing message brought to us by German’s home improvement company Hornbach.