Do you hate litter? Do people who litter disgust you? LiveGreen of Toronto feels the same way and set out to deliver the message loud and clear to litterers in the city. Their message is blunt. They let their disgust show through by hurling insults, calling litterers dipsticks, lowlifes, dumb, pigs, and selfish. What makes the message have potent impact is how they chose to say it. They used trash tossed in the streets by litters to spell out their message. Take a look at the trashy messages created by LiveGreen to show residents of Toronto the city’s disgust for litter, and to help people understand their litter tells a message about them.
The series of ads makes it clear that littering does not just affect the cleanliness of the city, but loudly proclaims the attitude of the person. Now we just have to wait and see if hurling trashy insults really works to reduce litter.