The global soft drink giant known as Coca-Cola has figured out an innovative way to reinvent and reuse its bottles. For its “2nd Lives” campaign in Vietnam, Coca-Cola launched 16 incredibly innovative bottle cap designs that turn empty bottles into useful things.
By thinking outside the box, they were able to create caps that screw into their bottles and serve as a paintbrush, water spray, pencil sharpener, lamp and even a squeeze bottle.
Coca-Cola plans on giving away 40,000 of these caps before it plans to expand its campaign to Asia.
Now that is smart!