Our favorite soft drink company has done it again. In order to help college freshmen break the ice and be more social Coca-Cola has come up with a creative bottle cap designs that forces students to collaborate to be able to open their drink.
The idea was spawned by Leo Burnett in Columbia and truly encompasses the idea of sharing and collaborating with one another. The way it works is that the plastic cap requires a second cap to effectively twist and open up the bottle.
Thanks: Coca-Cola and ad agency: Leo Burnett, Colombia