Facebook has just revealed three thought-evoking and powerfully creative ads about the relatable truths about friendship. These three 60-second ads from the talented in-house agency The Factory convey just what friendship means to people. Simply put, the ads are relatable, direct, honest and humble. With a pleasant done leading us through the 60-sec campaign we are almost at peace and at ease.
With such attention to detail, the casting and direction by MJZ’s Mike Mills , is flawless. Everyone in the ads look unique in their own ways. Portraying the real multi-cultural world we all live in.
With the relatable Facebook lingo such as “friend requests”, “like” and “share” and music from piano versions of Rihanna’s “Umbrella,” the Cure’s “Close to Me” and Madonna’s “Like a Prayer,” we almost immediately feel at ease like when accepting a new friend request.