We hate to disappoint you, but no, we did not get the spelling wrong in the heading. The huge urban surfing event was staged by Bear Naked Granola and Devin Super Tramp. No bare naked surfers were seen at the event, but plenty of huge smiles, screams of delight, and frolicking fun were seen everywhere. Devin Super Tramp, in cooperation with the city, took over a large downhill street in San Francisco, covered it with a humongous blue tarp, added inflatable side bumpers, and a bunch of water. Then Devin and his team went into daredevil mode to record all the fun as people slipped, surfed, skidded, and slid down the giant slip-n-slide.
The entire event was stage to increase brand awareness for Bear Naked Granola, but turned into one of the coolest events in San Francisco this summer. We have no doubt there was plenty of Bear Naked devoured by all the hungry photographers and fun seekers.