Most commercials punch you in the gut with their instant message and sales pitch. Proctor & Gamble’s Rejoice brand launched a 4 minute video online commercial in their Asian market that has gone viral. The sensual, tear inducing commercial features a couple on verge of divorce, but she will only agree to sign the papers if he agrees to meet her to give her one hug a day for an entire month. She lures him to places where their most romantic moments occurred snuggling into his arms for a hug. His hand slowly caresses her long silky hair while he inhales the scent of her fresh hair.
The 4 minute commercial packs as much raw romance into a few minutes that many movies do in over 2 hours. Some may feel the commercial begins to feel a bit creepy as he becomes enamored with her hair. P&G Asia launched the film in China with a dual message to sell Rejoice shampoo, while also trying to help slow the growing rate of divorce in China.