Fragile Childhood and Havas Worldwide Helsinki have returned with a new public service announcement this is going to rattle parents confidence. A couple of years ago they hit us with their disturbing Monsters PSA, but this years may be even more unsettling. Fragile Childhood of Finland released “The Orphanage” PSA to remind parents what a child’s life is like in a household with parents who drink and argue. In the PSA the children are allowed to walk through an orphanage for parents and choose their parents. Would they choose you? Our children see us both at our best and in our weakest, angriest, and worst moments.
Imagine if your children were given the opportunity to choose their own parents. Would they race to your room and take you home, or would they choose another sweet looking couple in the next room? Fragile Childhood causes us to pause and think.