The jaunt from New York City to Florida via plane, train, or car is fast and fun, but often residents forget that fact, even during the brutal cold of winter. Florida’s Tourism department had a clever idea to remind the people of NYC of the warmth just short trip away. They installed a heated bus stop complete with beach lounge chairs and of course signs reminding people to escape to Florida. To give the message a little extra pop, they had swimsuit clad models join New Yorkers in the heated bus stop during Super Bowl weekend.
They even gave New York one more slap in their cold wintery face by throwing a party giving away trips to Florida thanks to Jet Blue and other cool Florida gear.