Earlier this year Heineken issued a design challenge through their Hungarian office. The call to action was answered by Kissmiklos and Gaspar Bonta who combined to create the HeinekenCloud. The cloud is created from 825 Heinken bottles flowing over a curved fluid shape suspended from the ceiling. The green cloud looks ominous forecasting a storm of happiness for drinkers of the brand. The piece pushes the imagination of viewers as it toys with their sense of depth and space. The project started with a series of 3D renderings that are almost as impressive as the real piece. The final creation is inspiring in its size and fluidity.
The HeinekenCloud is now on display in the HelloBaby Bar in Budapest, which we assume serves Heineken.