The Hermès flagship store on Bond Street in London was ransacked by Studio Toogood. They snuck through the doors bringing their weapons of destruction, a box filled with offcuts, remnants, and castoffs from Hermès. They shocked the staff into silence and stillness as they transformed the front showroom by pouring oozing resin over silk scarves. Shelves and sections of floor were painted in bloody red destroying the stores slick West End appearance. No police were called. No charges were filed. Studio Toogood was working in collaboration with Hermès to stun customers into looking at fashion and design in new ways. The re-creation creation of Studio Toogood is eye-catching, dramatic, and a major departure from stores along Bond Street, making it a huge success in purpose.
Studio Toogood and Hermès prove that ransacking your store in the pursuit of passion and style is not a crime, it is marketing brilliance.
Via Studio Toogood