What passes through your mind when you see the Hollywood sign perched upon the rocky cliff in Hollywood? Your mind thinks of all the glamour, glitz, and movie magic attributed to Hollywood throughout the years, at least if you are like most of us. The Hollywood sign had a much simpler beginning, one that still promised to fulfill dreams, but in a much different way. The original sign read Hollywoodland, and was an advertisement for an upscale real estate development in the area. The sign stood proudly calling for people to drop by the development and look at the lots for sale. The community of Hollywoood later took over the sign, removing “land” and turning it into the icon we recognize today.
The meaning of the sign may have changed, but its call to a new lifestyle, riches, and glory remained the same.