Competition on the shelves of stores around the world is fierce. No matter if you are an established brand or a newcomer on the shelves, you must grab attention at a glance to increase sales and build brand awareness. These 30 pictures show you some of the most fantastic examples of product packaging that breaks people out of their aisle blindness and gets them to pay attention. Who would not stop to take a second glace at Spine Vodka with its ribcage and spine in the bottle? The Diet Coke Christmas ball bottles are a sheer touch of genius, both giving people a new look and getting their label hung in homes for around the clock marketing. Could you walk past the Heineken Cube without looking closer, or the Coconut Water boxed in a real coconut?
Product packaging is often thought of as a boring art, but as you glance through these 30 photos you will see examples that not only are artistic and creative, they build brand recognition in an instant, because no one can overlook their unique style on the shelf.