In 2010 the FIFA selected Louis Vuitton to create the carrying case for the coveted World Cup Trophy. The creation received so many accolades after the 2010 World Cup, that Louis Vuitton was asked to create the case for the current 2014 World Cup Trophy.
In less than two weeks, on July 13th, in Rio de Janeiro, Brazil. the winning team will be presented with two amazing creations, the 2014 World Cup Trophy and its equally amazing carrying case. The carrying case is designed to easily fold away from the trophy, providing a stunning stand for brief appearances by the winning team.
You can be certain the players will probably completely ignore the case in their quest to touch the trophy and hoist it over their heads, but in the coming weeks, they will come to appreciate the case as they travel around the world on their victory tour.