How often have you stood at a meat counter wondering what part of the pig or cow a particular cut comes from? You know some of them, but many are a mystery. Design Agency Fauna teamed up with specialty store Corella to create packaging that actually makes sense. The simple packages use small illustrations of the animal and a tiny rectangle or square to show precisely where the cut comes from. The stickers and packages keep everything simple to increase clarity, making it easier for consumers to know what they are buying and so they can ask more informed questions.
Now, instead of hunting for that massive billboard by the butcher stand to figure out what you are buying, you can just take a quick glance at the package.