Axe Cologne is all about men getting women to fall head over heels for their sexuality once they spray on a little Axe. In a huge departure from their normal theme, Axe is expected to launch the Kiss for Peace Movement to showcase their new Peace scent. The video showcases scenes of horrific war, war mongering leaders, and the fate of the world in the balance. The message from Axe is very clear. It is time to turn back to love, respect, and passion, instead of aggression and war. The video shows soldiers from around the globe returning to their wives, girlfriends, and lovers in a sensitive and moving reunion fueled by Peace by Axe.
It is an intriguing change by Axe playing upon our emotions not only to sell their products, but to remind us it is time to turn away from war and turn to love.