Nike recognized instantly that LeBron James returning to the Cleveland Cavaliers is not just a basketball moment. It is a moment in history that is drawing the city and the Cavaliers together like never before. Nike’s Together video salutes LeBron, the Cavaliers, and the city in a heart warming tribute.
The video shows how the entire city feels. As the Cavaliers huddle for a few inspirational words from LeBron, the fans stream from the stands to join the huddle, coming together in a way that is reverberating through Ohio.
The feeling extends beyond the city of Cleveland, also. The entire nation, except maybe Miami, salute LeBron’s choice to go back home to the fans who loved him in high school and supported him as he began his NBA career.