Smokers may occasionally forget their cigarettes do not only affect them, but may be affecting other people, too. Sometimes the people we hurt with our actions are the people we love the most, the children in our lives. In this series of powerful print messages created by Jung von Matt, there is zero doubt left to the possible consequences. The ads feature a young son and his smoking father. The powerful statements created by Jung von Matt caused the images to go viral on the internet creating greater awareness of the dangers of second hand smoke. Who can ignore when a young child begs to quit smoking, but reminds us it is up to his father. Or that a child cannot remember his first cigarette, since it was breathed into his lungs by his own parent.
These powerful print messages show us again that simple pictures and words often have more impact than long-winded videos or public service announcements. After all, who can ignore the plight of a child who only smokes when their parents are around?