A trip to the bookstore is often met with resistance by kids. What could be more boring than walking up and down aisles of books? The Saraiva Bookstore São Paulo is one bookstore that kids love to visit, thanks to Arthur Casas design. The store features a rainbow walkway that undulates through the wall mounted bookshelves. Display shelves filled with books are cut in a variety of odd geometric designs adding to the fantasy feel of the kids department. Large circular pillows are tossed about the floor to entice kids to take a seat and page through a book.
The stores fascinating children’s department eliminates the pain of getting children to look at books and switches it to the challenge of getting them to go home. It is a design that increases the love of books in children.