London’s Borough Market has become home to one of the most surprising Apple stores to open in 2014. The big Apple logo is seen boldly displayed in the window, but if you pay close attention you will notice something is not missing. The Apple is not missing the trademark bite out of the logo. The store appears like a Apple Computer store by its color choices and decor, but you instantly notice there is not technology on display, there are real apples. Apples you can sink you teeth into, not Apples requiring an operating system.
This clever marketing gimmick has captured the imagination of London, but leaves us with one agonizing question. We all know an apple a day keeps the doctor away, but will it keep the technician away, too?