Ricola is known around the world for being a powerful throat lozenge that helps stop a cough and knock out the phlegm. The drops are prized by musicians to get their voice ready to hit the stage. Ricola was seeking a new way to tell their story when they teamed up with Studio JVM. The result of their collaboration is the Unwrap Your Voice campaign, a series of new Ricola candy wrappers that highlight caricatures of famous singers from history. It tells the story of clearing and preparing your voice by unwrapping a Ricola. What are we going to hear when you Unwrap Your Voice? The only thing they could do more clever would be to get the candies in the hands of “The Voice” contestants around the world.
Via Studio JVM