Umbrellas are an item you would think have hit the end of the innovation cycle. What else could possibly be changed? The designers at Nendo wondered the same thing, and then came up with a clever innovation. What is the most frustrating thing about your current umbrella, besides the wind? Finding a place to stand up your umbrella might lead the list. The Stay-brella fixes the problem by adding a stand right on the handle, and it even helps you have better control while using your umbrella. The Stay-brella foot works just as well to hang your umbrella off the edge of a table, a counter, or from the mantle by your fireplace.
Is this enough of an innovation to change your purchasing decision, or are you still holding out for a force field umbrella?