Brazilian ad agency Terremoto Propaganda created one of the most powerful public service announcement series in recent times. Their powerful series of posters showing people being punched in the face are dramatic, but the message is even more dramatic. The punch brings together a car painted on the hand of the perpetrator and another car on the face of the victim. The message is a powerful reminder to avoid all forms of distracted and impaired driving. The series of posters target drinking and driving, texting while driving, speeding, passing with care, and other dangers on the road.
The powerful punch shown in the poster provides a powerful punch to our attention to stay focused and drive safe. It is no wonder this series of posters has started winning awards for their originality and impact.
Translation above: Drive safe
Translation: Overtake with care
Translation: Don’t text and drive
Translation: Don’t drink and drive