Trulia, the online real estate search engine, hosted one of the most impressive open houses ever. In honor of Halloween, Trulia put up signs and listed ads for an open house, which they had carefully converted into a haunted house, complete with hidden cameras. Home visitors were spooked with candles that lit themselves, a sewing machine that started sewing untouched, books falling from shelves, and other spooky events. Then to spike the fear levels, they created a pile of eerie rag dolls with one over-sized doll that came to life, plus hid the deceased Grandma under the covers in the master bedroom to leap back to life at just the right moment from under the covers.
We doubt Trulia sold any houses to those unwitting victims, but the publicity from the hidden camera videos going viral has likely brought more attention to their website and services.