Wired has incredibly broken the boundaries of our imagination by featuring a creative and interactive print campaign for the new Moto X. This ad was featured in their January 2014 issue and was only available inside of 150,000 copies (in Chicago and New York City). This ingenious and first ever interactive print ad is courtesy of Digitas and T+Ink Technology. The ad allows for readers to customize their Moto X by selecting and pressing different color pallets. Truly an incredible branding campaign.